Innocence — Natural Diamond & Jewellery

The Journal

Craft, care, and how to choose well

Trends & Style

Nature and Floral Motifs in Diamond Jewellery

Flowers, leaves and butterflies have inspired jewellery for centuries. Here is how nature motifs are made in diamonds, how to choose one and how to wear it.

Patna & Bihar

Jewellery Care in Patna's Humid Climate

Humidity, sweat and dust are part of life in Patna. Here is how they affect gold and diamond jewellery, and how to store, clean and wear pieces through the monsoon.

Jewellery Care

How to Store Diamond and Gold Jewellery

Most scratches and tangles happen in storage. Keeping pieces apart, dry and secure prevents them. Here is a practical way to store diamond and gold jewellery.

Diamond Education

Diamond Cut Grades Explained: Excellent to Poor

Cut is how well a diamond's facets and proportions work with light. It has more effect on sparkle than any other C. Here is how grades work and what to ask for.

Gold Guide

GST on Gold and Diamond Jewellery Explained

GST is added to the gold value and the making charge on your bill. Here is how it is commonly applied, how to read it on an invoice, and why to confirm the current rates.

Style Guide

Types of Earrings: A Complete Guide

From studs to jhumkas, earrings come in many forms. This guide lists the common types, what each looks like and when it works best.

Weddings & Engagement

Oval vs Round vs Cushion Diamond Engagement Rings

Round, oval and cushion are the three favourite shapes for engagement rings. Here is how they compare on sparkle, size, durability, cost and style.

Festive & Gifting

Valentine's Day Diamond Jewellery Gift Ideas

A piece of diamond jewellery says something lasting on Valentine's Day. Here are ideas by style and budget, with tips on timing and presentation.

Trends & Style

Mismatched and Asymmetric Earrings: How to Wear Them

Two different earrings can look intentional and elegant when you follow a few rules. Here is how to pair shapes, balance scale and wear a single earring.

Patna & Bihar

Teej Jewellery Gifts and Styling

Teej is a festival where many women wear new clothes and jewellery. Here are gift ideas and styling tips that suit the day and the colours of the season.

Jewellery Care

How Often to Check Your Jewellery Prongs and Clasps

Most lost diamonds were loose before they fell out. A quick check every few months, and a professional check once a year, can prevent it.

Diamond Education

Diamond Clarity: VS, SI and VVS and Which to Choose

Clarity measures tiny natural marks inside a diamond. Many of them cannot be seen without magnification. Here is how the grades work and which one to pick.