Innocence — Natural Diamond & Jewellery

The Journal

Craft, care, and how to choose well

Festive & Gifting

Dhanteras or Akshaya Tritiya: Which Day to Buy Gold?

Both days are linked with buying gold, but they fall at different times of year. Here is how to think about which suits your plans, and what matters more than the date.

Read the story →

Weddings & Engagement

Jewellery Gifts for Newlyweds: Ideas That Last

A jewellery gift for newlyweds is something they can keep for decades. Here are ideas for the couple and for each of them, and how to choose well.

Festive & Gifting

What to Buy on Dhanteras: Gold Coins or Jewellery?

Many families debate coin versus jewellery on Dhanteras. Here is how they compare on cost, purity, use and resale, so you can choose with a clear head.

Style Guide

Indo-Western Jewellery Styling: Mixing Traditions

Indo-western outfits mix a saree with a belt or a kurta with trousers. Here is how to style jewellery so the look feels deliberate, balanced and comfortable.

Weddings & Engagement

25th Anniversary Jewellery Ideas

Twenty-five years is a landmark. Here are jewellery ideas for a silver jubilee, from a diamond ring to a pendant, with tips on choosing something she or he will cherish.

Festive & Gifting

Jewellery Gifts for Bridesmaids and Close Friends

Bridesmaids and close friends often carry a lot of a wedding. Here are jewellery ideas to thank them, from matching sets to personal pieces, with budget tips.

Style Guide

How to Choose a Diamond Pendant: Solitaire and Designs

A diamond pendant is one of the most wearable pieces of jewellery. Here is how to choose the stone, the design, the chain and the length.

Weddings & Engagement

Anniversary Bands and Eternity Rings: A Guide

An anniversary band or eternity ring marks a milestone with a line of diamonds. Here is how full and half designs differ, and how to choose one that fits your life.

Festive & Gifting

Graduation and First Job Jewellery Gifts

A graduation or first job is a milestone worth marking. Here are jewellery ideas that suit a young professional and stay wearable for years to come.

Style Guide

How to Build a Small Jewellery Collection You Will Wear

A good collection is one you wear. Here is how to build a small, flexible set of fine jewellery, what to buy first and how to grow it over time.

Weddings & Engagement

Redesigning Old Family Jewellery Into Modern Pieces

Old jewellery often holds more memory than style. Redesigning it keeps the gold and the sentiment and gives you something you will actually wear. Here is how.

Festive & Gifting

How to Buy Jewellery as a Surprise Gift

A surprise jewellery gift needs a little detective work. Here is how to learn taste and size quietly, choose safely and leave room for an exchange.