Innocence — Natural Diamond & Jewellery

The Journal

Craft, care, and how to choose well

Style Guide

Diamond Studs and Rings for Men

Diamond jewellery is not only for women. Here is a guide for men on studs, rings, pendants and bracelets, covering size, metal, styling and care.

Weddings & Engagement

Haldi, Mehendi and Sangeet Jewellery Ideas

The functions around a wedding call for jewellery that is pretty, light and practical. Here are ideas for haldi, mehendi and sangeet, and what to avoid.

Festive & Gifting

How to Present a Jewellery Gift So It Feels Special

The way a gift is given stays in memory long after the piece is worn. Here is how to choose the moment, the wrapping and the words for a jewellery gift.

Diamond Education

Lab-Grown Diamond Jewellery: Questions to Ask Before Buying

Lab-grown diamonds are real diamonds made in a laboratory, and interest is rising in India. Here is a neutral guide to the questions worth asking before you choose.

Gold Guide

Platinum vs White Gold for Diamond Rings

Both look white and both hold diamonds well. Platinum is denser and stays white, while white gold is lighter and can need re-finishing. Here is how to decide.

Style Guide

Cocktail Rings and Statement Diamond Jewellery

A cocktail ring or statement piece is made to be noticed. Here is how to choose one, wear it with confidence and keep the rest of your look in balance.

Weddings & Engagement

Jewellery for a Red Lehenga or Saree

Red is the classic bridal colour, and it takes jewellery beautifully. Here is how to choose metals, stones and styles for a red lehenga or saree.

Festive & Gifting

Baby Shower and Newborn Jewellery Gifts

A new baby is a reason for gifts, and jewellery can be a keepsake. Here are ideas for the mother and the baby, with safety points to keep in mind.

Diamond Education

What Diamond Grading Labs Actually Do

A grading laboratory identifies a stone, measures it, grades the four Cs and records the results in a report. Here is the process, and its limits.

Gold Guide

Platinum 950 Jewellery: What It Is and Who It Suits

Platinum 950 is jewellery metal that is 95 percent pure platinum. It is dense, naturally white and a popular choice for diamond rings. Here is how it compares and who it suits.

Style Guide

Jewellery With Saree, Kurta and Western Wear

The same piece can look different on a saree, a kurta and a dress. Here is how to match necklaces, earrings and rings to the outfit and the neckline.

Weddings & Engagement

Bridal Choker or Long Necklace With Diamonds?

The length of the necklace changes the whole bridal look. Here is how choker, princess and long lengths compare, and how to match them to your neckline.